· Updates
Where the parties are spending your money in the 2026 election
Who spent what on Facebook and Instagram ads, how the spending looks next to the provisional vote counts, and where the campaign money comes from.
Read the articleMEDIAK / JOURNAL
Articles, news and updates
Practical knowledge on paid media, SEO and GEO, measurement and automation. What changed, what to check, and how to tie marketing to business results.
21 articles
· Updates
What happens to DSA in the move to Google Ads AI Max
Google updated the schedule for moving from dynamic search ads to AI Max. What it means for advertisers, and what to check before February 2027.
Read the article · Updates
Google's September 2026 spam update: what actually changed
What can be verified about the September 2026 spam update, how to tell it apart from a core update, and how to analyze a traffic change without jumping to conclusions.
Read the article · Updates
Meta's Muse for Small Business: what businesses can do with it
Meta's new agent connects business assets to other tools. The opportunities, permissions and limits to understand before running real workflows.
Read the article · Updates
Meta Enterprise Platform: what was announced and what is still unknown
Meta's announcement of an enterprise AI platform, the products it named, and the difference between vision, actual availability and business use.
Read the article · SEO & GEO
AI Overviews and AI Mode: how to adapt your site to Google's new search
SEO principles that still hold in AI answers, how to build trustworthy content, and what you can measure in practice.
Read the article · SEO & GEO
SEO vs. GEO: what's the difference and how to combine them
A practical distinction between organic visibility on Google and mentions in answer engines, without ranking promises that can't be proven.
Read the article · SEO & GEO
How to measure GEO without relying on screenshots of AI answers
A working method for measuring brand mentions, cited sources, traffic and conversions in interfaces that change fast.
Read the article · SEO & GEO
Quality content in 2026: what Google's guidelines actually require
How to plan a useful article with experience, testing and sources, instead of filling a page with words and empty headings.
Read the article · Paid media
Structuring a Google search campaign by search intent
How to separate informational, comparison and purchase searches, and connect keywords, ads and landing pages to business results.
Read the article · Paid media
Performance Max vs. Search: when to use each campaign type
A comparison of purchase channels and control points, with considerations for choosing an account structure by business goal.
Read the article · Paid media
Demand Gen on Google: when a demand-discovery campaign fits your business
The difference between existing demand and building demand, choosing creative messages, and measuring contribution down the funnel.
Read the article · Paid media
Advantage+ in Meta Ads: automation with human control
What to hand to the automated system, which control signals to keep, and how to avoid budget changes based on a single number.
Read the article · Measurement & automation
Meta Pixel and Conversions API: how to check for duplicate events
How to investigate duplicate leads and conversions, tell duplicate forms from double reporting, and check event IDs.
Read the article · Measurement & automation
GA4 key events: which actions to measure and in what context
Setting up measurement that separates interaction, quality inquiry and sale, and where the data can be misread.
Read the article · Measurement & automation
Form tracking in GTM: how to check that the lead was really sent
Checks for managing form events in Google Tag Manager, verifying success, and not counting clicks that aren't leads.
Read the article · Measurement & automation
Consent Mode v2: what to check on your site before measuring and advertising
Consent mode principles, tag checks, and the difference between technical setup and the need for proper legal advice.
Read the article · Measurement & automation
ROAS vs. ROI: how not to confuse revenue with profit
Breaking down the metrics that are easiest to misread, including lead handling cost, gross margin and budget decisions.
Read the article · Paid media
A landing page that converts: 12 checks before you raise the budget
From matching the ad to the first screen to form quality, speed and mobile. A QA plan for a business landing page.
Read the article · Paid media
B2B advertising on LinkedIn: how to set up audiences and measure lead quality
Planning ads and audiences by role, industry and buying stage, without stopping at cost per form.
Read the article · Measurement & automation
AI automations in marketing: five processes to build with care
Where AI really saves marketing work, how to set permissions, and how to check results before scaling.
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