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Google Tag Manager guides

What is Google Tag Manager used for?

Google Tag Manager (GTM) is a free Google tool for managing tags on a website or app without editing the site's code for each change.
Tags are small pieces of code used to collect data, track user actions and implement advertising tools.

Guides to creating tags

Create a GTM account

Set up conversion tracking

Create a GA4 tracking tag

Create a Meta Pixel tag

Guides to creating triggers

Page view trigger

Link click trigger

Contact form submission trigger

DALL·E 2024-12-30 15.31.26 - A realistic and visually appealing depiction of an analytics dashboard on a computer screen, showcasing graphs, charts, and data metrics in a clean an

Custom event trigger

Google Tag Manager guides

What is Google Tag Manager used for?

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