Google Ads conversion tracking measures the actions people take on your website after clicking an ad. Google Tag Manager helps simplify the setup and management process.

 

Step 1: Set up a conversion in Google Ads

  1. Sign in to your Google Ads account:
    • In the sidebar, click Tools & Settings > Conversions.
  2. Create a new conversion:
    • Click the "+" button and choose the conversion type, such as a purchase or form submission.
    • Enter the conversion name, tracking method, conversion value if applicable, and other settings.
  3. Choose the installation method:
    • Select Use Google Tag Manager to get the tracking details.

Step 2: Get the conversion-tracking details

After setting up the conversion, Google Ads provides the following details:

      • Conversion ID (conversion ID).
      • Conversion Label (conversion label).
  1. Sign in to-Google Tag Manager:
    • Open the container for your website.
  2. Create a new tag:
    • Click Tags in the sidebar, then click "New".
    • Name the tag, for example "Google Ads Conversion Tag".
  3. Choose the tag type:
    • Click "Tag Configuration" and select Google Ads Conversion Tracking.
  4. Enter the tracking details:
    • Enter the Conversion ID and Conversion Label provided by Google Ads.
  5. Set up a trigger:
    • Click "Triggering" and choose a suitable trigger, such as a thank-you page visit or a click that completes an action.

Step 4: Test the tag

  1. Open Preview mode in GTM:
    • Click "Preview" and test your website.
    • Make sure the tag fires only when intended, for example after a conversion is completed.
  2. Use Google Tag Assistant:
    • Use this tool to check that the tag fires and sends data to Google Ads.

Step 5: Publish the tag

  1. Return to GTM:
    • Click "Submit" to publish the changes.
  2. Check Google Ads:
    • Open your Google Ads account and check that conversion data appears correctly in the reports.
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