Google Ads is Google's advertising platform, with placements in search results, YouTube, the Display Network and elsewhere. This guide explains how to create and configure an advertising account.

Step 1: Open Google Ads

  1. Visit Google Ads.
  2. Click "Get Started".
  3. Sign in with your Google account . If you do not have a Google account, create one first.

Step 2: Choose an initial campaign goal, or skip this step

At this stage, Google asks you to choose a campaign goal.

  • To go straight to advanced settings, scroll down and click "Create an account without a campaign".
  • Confirm the account details, then click "Submit".

Step 3: Enter the account details

  1. Country Select the country where your business operates.
  2. Time zone Choose the account time zone; the guide notes that it cannot be changed after setup.
  3. Currency Choose the billing currency; the guide notes that it cannot be changed after setup.
  4. Click "Submit" and then "Go to Google Ads".

Step 4: Set up payment

Set up a payment method before running campaigns:

  1. Go to"Tools and settings" > "Billing and payments".
  2. Select Country and a payment method, such as a card or PayPal.
  3. Enter the required details and click "Submit".

Step 5: Give other users access, if needed

To give another person access to the account:

  1. Go to"Tools and settings" > "Access and security".
  2. Click "+" and enter the new user's email address.
  3. Choose the appropriate access level and click "Send invitation".

Setup is complete. The account is ready for advertising. The next step is to create your first campaign.

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