עברית
Challenge:
An Israeli business technology and HR solutions provider wanted to expand its digital marketing and remarket to returning customers. The challenge was to grow reach and brand awareness efficiently while controlling costs.
Approach:
- Research and strategy: We researched the market to identify relevant audiences and define tailored messages.
- Marketing content development: We developed creative assets including videos, banners and text ads for the Google Display Network (GDN).
- A distinctive offer: We launched a campaign with a differentiated value proposition to encourage engagement among returning customers.
- Management and monitoring: We used performance data to adjust budgets, messaging and placements throughout the campaign.
Result:
- Conversion growth: from April to December, recorded conversions increased by 550%
- Increased brand reach: The campaign reached thousands of users daily at low cost.
- Broader performance improvements: Search campaign performance also increased while remarketing was active. The case study associates this with stronger brand awareness among the audience.
- Ongoing optimisation: Regular analysis and ongoing adjustments improved cost-effectiveness and helped sustain positive results over time.
Conclusion: This project illustrates how managed GDN remarketing can support brand awareness at controlled cost and complement a client's wider digital advertising.
