Linking Google Search Console (GSC) with Google Analytics 4 (GA4) brings organic search data into GA4. It helps analyse Google Search performance, including queries and leading pages.

Step 1: Check permissions

Before linking GSC and GA4, check that you have:

  • Administrator access in GA4.

  • Verified ownership of the Search Console property.

Step 2: Open the GA4 linking settings

  1. Sign in to Google Analytics 4.

  2. Go to Admin (Admin) in the sidebar.

  3. Under Product Links, select Search Console Links.

  4. Click Link to start linking.

Step 3: Select the Search Console property

  1. Select the relevant Search Console property from the list.

  2. Check that the domain matches the one used in GA4.

  3. Click Confirm and then Next.

Step 4: Link the data stream

  1. Select the data stream for your website.

  2. Click Next.

  3. Confirm the settings and click Submit to complete the link.

Step 5: Open Search Console reports in GA4

After linking, open the GSC reports in GA4:

  1. Go to Reports (Reports).

  2. Open the Library (Library).

  3. Find the Search Console and add it to the dashboard.

  4. The reports include:

    • Queries Search queries associated with organic traffic.

    • Landing Pages Pages shown in search results.

Step 6: Analyse and use the data

  • Compare organic and paid traffic to identify opportunities for improvement.

  • Analyse average position and CTR for relevant queries to inform SEO work.

  • Review leading pages in organic search and test improvements to their conversion performance.

Summary

Linking Search Console with GA4 adds context to organic search performance, informs content improvements and complements your analytics data.

 

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