Google Analytics 4 offers custom reporting tools for analysing data around your business needs. With Explorations, you can build reports and investigate the questions that matter to your business.

Step 1: Open the custom reporting tools

  1. Sign in to Google Analytics 4.

  2. Go to Explore (Explorations) in the sidebar.

  3. Click + Create a new exploration.

Step 2: Choose a report type

GA4 supports several exploration types:

  • Free Form Tables with custom data.

  • Funnel Exploration Conversion-funnel analysis.

  • Path Exploration Website path analysis.

  • Segment Overlap Overlap between user groups.

  • Cohort Analysis Tracking user groups over time.

  • User Explorer Detailed analysis of individual user behaviour.

Step 3: Add dimensions and metrics

  1. Select the Dimensions (dimensions), such as traffic source, landing page and device.

  2. Select the Metrics (metrics), such as user count, engagement time and conversions.

  3. Drag dimensions and metrics into the table or chart.

Step 4: Filter and customise

  • Add Filters to analyse a specific group, such as mobile users.

  • Use segments to compare groups such as new and returning users.

Step 5: Save and share the report

  1. Click Save to save the report for later review.

  2. Share the report with your team using Export (export to CSV or Google Sheets, as described in the source guide).

Summary

Custom GA4 reports help analyse campaigns, user behaviour and business trends. Build them around the questions you need to answer to inform marketing decisions.

 

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